Monday, April 01, 2013
Say Something Good About Detroit
Watchmaking has not been done in the U.S in recent years but Shinola hopes to change that.
The watches will retail from between $400 and $800. The Shinola brand will also include high-end bicycles assembled and sold from a Shinola retail/assembly space in Midtown, and a
a line of leather products such as journals. All the products will be made in Detroit.
The goal is to eventually have every aspect of the product produced locally although currently there is involvement from several international companies. The watch-making instructors come from Thailand.
The area where Shinola is located was formerly the headquarters for G.M. but in recent years has been undergoing some pretty intense redevelopment. Shinola adds a touch of class to the area. Pickles, watches, bikes, food. What's next? Maybe cars?
Much of the information contained here came the John Gallagher in a Detroit Free Press article last June.