First a question. Do you think kindles will bring any new readers into the mix? Can bookstores survive widespread kindle use?
Apparently a lot of people have brand loyalty with cars. They buy the same make or manufacturer of car every time. This has been especially true with Toyota customers. Many now are waiting out the current crisis rather than changing brands.
Over the years, we have had a Renault, a Dodge Dart, a Ford Torino, a Chevy Nova, a Ford Taurus, another Nova, a Jeep Cherokee, a Subaru (best car we ever had) and now a Ford Fusion. Our choices were based on both rational and irrational factors. Closeness of dealer, best price, best review in Consumers Report, etc. My brother almost always buys GM products-as did my father. We have several friends who only buy Hondas. (They don't like the Toyota dealer near us).
Do you have brand loyalty with the cars you buy? Does brand loyalty extend to other purchases-like cereal, books by certain authors, over-the-counter pain medication? Or are you the wild and random buyers that we are? The closest we come to brand loyalty is Snackwell's Devil Food Cookies-and that's because we don't like them enough to eat many.