Thursday, October 27, 2011
Despite terrific reviews, a strong leading man, a great novel from James Sallis, it looks like DRIVE has stalled at under 40K. Did you see it? If so, what do you see as its weakness in terms of doing better business?
In an interview with Keith Rawson, Sallis, in September, expressed delight in the production. Almost everyone liked it but....
Did word of mouth hurt it? It did a third of its business opening weekend.
Does the public spurn literary noir? Was it too violent? A similarly noirish film, WINTER"S BONE, was more successful but it had a sympathetic protagonist. Driver was not exactly that.
Did it need a larger advertising budget?
What movie's lackluster performance at the box office surprised you? I am constantly surprised by what the public likes and what it doesn't. I could never be an odds maker.