Bond, the first metrosexual?

At my writing group last night, a fellow who was reading the Bond series again after many years, observed that Bond seemed like the first metrosexual to him-- what with wearing cologne, talking about his clothes, taking about food and wine. Was this consistent with the times or was Bond ahead of his time in his interests. Can you think of other fifties-sixties era crime fiction heroes who shared this qualities. Spenser can a bit later, I think?